As the festive season approaches, so does one of the most shouted about shopping events of the year—Black Friday. And yes, we are joining in with the mayhem. So, as an ethical and eco-conscious company, how do we justify participation?
Black Friday has often been criticized for promoting rampant consumerism and excessive spending. However, it's important to recognize that participating in Black Friday does not necessarily compromise the ethical standing of a business.
Principled companies like The Recycled Candle Company can use Black Friday as an opportunity to promote ‘conscious consumerism’. Rather than encouraging mindless spending, we’re focusing on offering discounts on sustainable products that benefit the planet, in our case by reducing the waste that goes into landfill.
Our approach aligns with the values of you, our very lovely, socially responsible customers who we know prioritise the environmental and ethical impact of any purchases you make.
So what about the practice some companies take in marking up prices before the Black Friday event only to offer a seemingly attractive discount? This isn’t something we do! Our pricing is transparent, so you genuinely know that you’re getting a great deal.
We feel that an ethical approach to Black Friday can be an opportunity for businesses like ours to connect with customers, make a positive impact on the community, and contribute to a more sustainable and socially responsible economy. And of course, by buying from us, you’re supporting a small business.
At the end of the day, we’re sellers and if we can encourage our customers to make some additional purchases and benefit from great prices, it’s a win win for both of us! You know you’re getting lovely products that don’t cost the earth, and we know that we’re not compromising our ethics. This is the perfect time to snap up some Christmas gifts, or just treat yourself to a candle for your own home
So make this Black Friday good for the planet. Happy shopping!